EmotionTracking

Measuring emotions online

With EmotionTracking emotions can be measured directly while viewing a TV spot or listening to a radio spot. The procedure records the levels of suspense and the amplitude of the emotion curve of the respondents.

EmotionTracking is an innovative advancement of established procedures (slide control). An essential innovation of it is that the feedback about the position of the slide control happens via the peripheral viewing of the respondents. Thus, the attention of the respondent is no longer distracted from the displayed item by the operating device.

No special software needs to be installed on the respondents´ computer for EmotionTracking. The independence of further soft- and also hardware (slide control) allows for the test to be conducted online and thus a larger and more complex target group can be reached quickly and supra-regionally.

Excerpts from results of EmotionTracking

Example: TV spot from Stage - The Lion King, Emotions of 100 respondents

	1. Original Can the TV spot emotionalize? Which scenes have a positive effect? Which a negative one? Can the story keep up suspense?
	2. Emotional Rating A curve shows parallel to the spot when the spot was rated positively and when it was rated negatively.
	3. Emotional Trend Every shift in the emotional rating can be assigned to a corresponding scene in the TV spot.
	4. Characteristic values Validated statistical values give possibilities of orientation and comparison.