Online Research

In times of increasingly fragmented and finely-grained target groups, effective research is best achieved online. The advantages of conducting market research on the web include:

• Fast and detailed results in 10 business days
• Geographic diversity of respondents
• Larger sample sizes, N=100+ per cell
• Lack of bias-respondents take the tests on their PC, negating peer pressure often experienced in group testing or lab environments

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Tools

AttentionTracking and EmotionTracking provide a combination of data, insight and recommendations. Capturing attention and engaging consumers are critical first steps in leaving a lasting marketing impression.

• AttentionTracking optimizes consumer attention to visual images, copy and brand elements of an ad.
• EmotionTracking provides insight and recommendations for improving consumer interaction with video, TV commercials and rich media.

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Unique Combination

The data provided by AttentionTracking and EmotionTracking when combined with results from customized surveys and MediaAnalyzer´s industry leading experience delivers insight and actionable recommendations for improving your company´s marketing effectiveness.