Advertising

Media specific advertising research and targeted improvement of advertising effectiveness

Consumers are bombarded with over 4,500 advertising messages a day. How do you make your message stand out?

• Make sure it is understood and associated with your brand, not your competitor´s
• Sell more products and services
• Bottom line: maximize your return on investment.

From planning to concept to execution MediaAnalyzer assists your company with its marketing and the advertising optimization. We offer a full range of media specific advertising research for a targeted improvement of advertising effectiveness.

During developing a campaign MediaAnalyzer tests concepts and performs iterative pre-tests to make sure you focus on the best message and creative. Our marketing research tools and online surveys are customized to test and optimize TV commericals, print, online and Out of Home advertising as well as mailings.

In the context of ongoing campaigns MediaAnalyzer will make sure that the advertising performs as intended with post tests and advertising trackings. We also help you optimize supporting elements like your web presence and social media.

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Traditional

• Animatic.Analyzer Testing animatics early, optimizing TV campaigns
• TV.Analyzer Measuring and improving the effect of TV commercials
• Cut.Optimizer Fact based cut of TV commercials
• PrintAd.Analyzer Optimizing print ads and advertorials
• Outdoor.Analyzer More impact for your outdoor advertisement
• Radio.Analyzer Test of radio commercials
• Mailing.Analyzer Optimize mailings and inserts, increase response
• Ad.Select The pre test without extras for smaller budgets
• Pitch.Support The agency tool with focus on emotion and design

Online

• Usability.Analyzer Improving usability & sellability
• WebAd.Analyzer More impact for your Web- or VideoAd
• SocialMedia.Analyzer Test the effect of your social media activities
• Online.MysteryShopping Test your customer communication online

Intermedia

• Concept.Analyzer Testing marketing concepts at an early stage
• Btl.Analyzer Below the Line - Promotion, Sponsorship & Viral Marketing
• Xmedia.Analyzer Analyze the effect of integrated campaigns
• Ad.Tracking Testing and adjusting the campaign & media strategy
• FastFeedback.Tracking Customer reactions in a high frequency
• B2B.Analyzer Test and optimize B2B advertising media