Brand & Consumer

In the field of Brand & Consumer we support you and give advice with our innovative tools in the areas Point of Sale and Product & Target Group.

It is important to exactly know the needs of one´s target group in order to develop innovative and successful products. We want to design your products and target group address together with you and optimally adjust your products and brand to your target group.

Further central topics in the area Brand & Consumer are the design of packages and the acceptance of your stores. Our tests generate for you detailed recommendations for optimization for a customized appearance at the POS.

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Point of Sale

• Retail.Analyzer More effect for your packages
• Shop.Analyzer Optimize the place of purchase decision: your stores
• Digital.Signage Testing POS media: digital signage, customer TV etc.

Product & Target group

• CI.Analyzer Concept test for claims, logos, product names...
• COSTA Consumer Segment & Trends Analysis
• Brand.Analyzer Measure brand strength and identify brand drivers
• Opinion.Survey You chose your topic, we deliver the data
• Product.Analyzer A modern copy test as a true additional value for print ad customers
• Customer.Satisfaction Measure and increase the satisfaction of your customers