Media Research

Improve the appearance of your media and gain insights to attract advertising customers

Our media research helps publishers and agencies with the appearance of their media.

A thematic adjustment of the medium to interests of the target group is as important as a design that is adequate for the target group. Optimize your medium in general as well as the medium in its function as an advertising vehicle and find out more, for example, about your readers and viewers than viewing figures and sales figures can tell.

Our media specific copytest solutions offer a specific additional value for your advertising customers. They show how well your medium serves as advertising vehicle and will gain insights for your advertising customers about the communication effect of the inserted advertisement.

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Advertising medium & content

• MediaConcept.Optimizer Test and optimize media concepts in advance
• Consumer.Feedback Coverage is only half the truth
• Cover.Analyzer Optimal impact at the Point of Sale
• Media.Test Find the right advertsing environment for your brand
• MediaAd.Analyzer Test house advertising and increase the effect

Copytest

• Printad.Copytest A modern copy test as a true additional value for print ad customers