Our media research helps publishers and agencies with the appearance of their media.
A thematic adjustment of the medium to interests of the target group is as important as a design that is adequate for the target group. Optimize your medium in general as well as the medium in its function as an advertising vehicle and find out more, for example, about your readers and viewers than viewing figures and sales figures can tell.
Our media specific copytest solutions offer a specific additional value for your advertising customers. They show how well your medium serves as advertising vehicle and will gain insights for your advertising customers about the communication effect of the inserted advertisement.
If you have any questions or need further information please do not hesitate to contact us.