Solutions

MediaAnalyzer's patented online tools and technologies help you compete in a constantly changing media landscape where the consumer is in charge. We deliver insight and actionable recommendations for all touch points with customers.

Advertising – We offer a broad range of research tools to help you better control the conversation with consumers. Our analysis tools are used to optimize TV Spots and Animatics, Print Ads, Out of Home, Web Ads and Social Media.

Brand & Consumer – The battle continues when the consumer goes to the retail outlet, whether online or bricks and mortar. Make sure your marketing at point of sale and your packaging stands out and reinforces the story told in your advertising.

Media Research – It is essential that you choose the best outlet for your message. MediaAnalyzer delivers insight and recommendations for identifying the best advertising outlets for your message.

Advertising

Traditional

Animatic.Analyzer Testing animatics early, optimizing TV campaigns
TV.Analyzer Measuring and improving the effect of TV commercials
Cut.Optimizer Fact based cut of TV commercials
PrintAd.Analyzer Optimizing print ads and advertorials
Outdoor.Analyzer More impact for your outdoor advertisement
Radio.Analyzer Test of radio commercials
Mailing.Analyzer Optimize mailings and inserts, increase response
Ad.Select The pre test without extras for smaller budgets
Pitch.Support The agency tool with focus on emotion and design

Online

Usability.Analyzer Improving usability & sellability
WebAd.Analyzer More impact for your Web- or VideoAd
SocialMedia.Analyzer Test the effect of your social media activities
Online.MysteryShopping Test your customer communication online

Intermedia

Concept.Analyzer Testing marketing concepts at an early stage
Btl.Analyzer Below the Line - Promotion, Sponsorship & Viral Marketing
Xmedia.Analyzer Analyze the effect of integrated campaigns
Ad.Tracking Testing and adjusting the campaign & media strategy
FastFeedback.Tracking Customer reactions in a high frequency
B2B.Analyzer Test and optimize B2B advertising media

Brand & Consumer

Point of Sale

Retail.Analyzer More effect for your packages
Shop.Analyzer Optimize the place of purchase decision: your stores
Digital.Signage Testing POS media: digital signage, customer TV etc.

Product & Target group

CI.Analyzer Concept test for claims, logos, product names...
COSTA Consumer Segment & Trends Analysis
Brand.Analyzer Measure brand strength and identify brand drivers
Opinion.Survey You chose your topic, we deliver the data
Product.Analyzer A modern copy test as a true additional value for print ad customers
Customer.Satisfaction Measure and increase the satisfaction of your customers

Media Research

Advertising medium & content

MediaConcept.Optimizer Test and optimize media concepts in advance
Consumer.Feedback Coverage is only half the truth
Cover.Analyzer Optimal impact at the Point of Sale
Media.Test Find the right advertsing environment for your brand
MediaAd.Analyzer Test house advertising and increase the effect

Copytest

Printad.Copytest A modern copy test as a true additional value for print ad customers