How to optimize the advertising effect
MediaAnalyzer's patented online marketing research tools and technologies help you compete in a constantly changing media landscape where the consumer is in charge. We deliver insight and actionable recommendations for all touch points with customers and help to optimize the advertising effect.
Advertising – We offer a broad range of marketing research tools to help you better control the communication with consumers. Our tools are used to optimize print, online and out of home advertising as well as TV commercials to improve its respective advertising effect.
Brand & Consumer – The battle continues when the consumer goes to the retail outlet, whether online or bricks and mortar. To ensure the invested budget test the advertising effect: Make sure your marketing at point of sale and your packaging stands out and reinforces the story told in your advertising.
Media Research – It is essential that you choose the best outlet for your message. MediaAnalyzer delivers insight and recommendations for identifying the best advertising outlets for your message.
- Animatic.Analyzer Testing animatics early, optimizing TV campaigns
- TV.Analyzer Measuring and improving the effect of TV commercials
- Cut.Optimizer Fact based cut of TV commercials
- PrintAd.Analyzer Optimizing print ads and advertorials
- Outdoor.Analyzer More impact for your outdoor advertisement
- Radio.Analyzer Test of radio commercials
- Mailing.Analyzer Optimize mailings and inserts, increase response
- Ad.Select The pre test without extras for smaller budgets
- Pitch.Support The agency tool with focus on emotion and design
- Usability.Analyzer Improving usability & sellability
- WebAd.Analyzer More impact for your Web- or VideoAd
- SocialMedia.Analyzer Test the effect of your social media activities
- Online.MysteryShopping Test your customer communication online
- Concept.Analyzer Testing marketing concepts at an early stage
- Btl.Analyzer Below the Line - Promotion, Sponsorship & Viral Marketing
- Xmedia.Analyzer Analyze the effect of integrated campaigns
- Ad.Tracking Testing and adjusting the campaign & media strategy
- FastFeedback.Tracking Customer reactions in a high frequency
- B2B.Analyzer Test and optimize B2B advertising media
Point of Sale
- Retail.Analyzer More effect for your packages
- Shop.Analyzer Optimize the place of purchase decision: your stores
- Digital.Signage Testing POS media: digital signage, customer TV etc.
Product & Target group
- CI.Analyzer Concept test for claims, logos, product names...
- COSTA Consumer Segment & Trends Analysis
- Brand.Analyzer Measure brand strength and identify brand drivers
- Opinion.Survey You chose your topic, we deliver the data
- Product.Analyzer A modern copy test as a true additional value for print ad customers
- Customer.Satisfaction Measure and increase the satisfaction of your customers
Advertising medium & content
- MediaConcept.Optimizer Test and optimize media concepts in advance
- Consumer.Feedback Coverage is only half the truth
- Cover.Analyzer Optimal impact at the Point of Sale
- Media.Test Find the right advertsing environment for your brand
- MediaAd.Analyzer Test house advertising and increase the effect
- Printad.Copytest A modern copy test as a true additional value for print ad customers